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Analyze your Website Traffic Using Odoo's Plausible Building Analytics
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Расположение: Auditorium 2000 B - 03.10.2024, 16:00 - 03.10.2024, 16:30 (Europe/Brussels) (30 минут)
Analyze your Website Traffic Using Odoo's Plausible Building Analytics
Brieuc Théry
Business Analyst - Website/Marketing Expert [PLC] на Odoo
Brieuc Théry
Business Analyst - Website/Marketing Expert [PLC] на Odoo

Brieuc is passionate about analytics. His professional adventure began as an intern at a consulting firm specializing in artificial intelligence and data science. His role was to improve the company's visibility through inbound marketing techniques and to analyze the actions taken by tools such as Google Analytics and Power BI. After completing his studies, Brieuc continued his professional career for just under two years at a consulting firm specializing in digital support for its clients. He became a fan of analytics and website performances studies! Following his experience in the consulting world, Brieuc joined Odoo as a Business Analyst specializing in e-commerce and websites. His key areas of expertise are Analytics and Search Engine Optimization (SEO).


In this 30-minute talk titled "Analyze Your Website Traffic Using Odoo's Plausible Building Analytics" you'll be introduced to the concept of web analytics. We will define what web analytics is, the importance of web analytics in the analysis of the website performance. Furthermore, we'll present Plausible, highlighting its benefits such as simplicity and privacy-focused design. The presentation will cover how to analyze website traffic effectively, set appropriate performance indicators, and draw actionable insights from the data. 
The goal is to empower the audience to optimize their website’s performance through informed decision-making.