This talk will explore how Plantura, a leader in eco-conscious gardening products, used Odoo to streamline the handling and sales of one of their most unique and high-maintenance items: Mini-Wasps (parasitic wasps). These live organisms, used for natural pest control, require highly specific delivery conditions and tailored order handling.

We will walk you through the journey of building a custom workflow in Odoo to manage these intricacies. From dynamic product configuration to climate-controlled shipping logistics and subscription-like reordering logic, this session will demonstrate that even the most unconventional products can thrive within a well-designed ERP system.

Attendees will gain insight into how Odoo can support both product complexity and commercial scalability, making it an ideal fit for e-commerce businesses seeking operational efficiency without sacrificing flexibility.

Key Points:
- Introduction to Plantura and the biological challenges of selling live organisms such as Mini-Wasps
- Custom Odoo flows for live product shipping (e.g., date-sensitive delivery slots)
- Automating repeated purchases through reordering cycles
- Integrating e-commerce frontend and backend for tailored customer experience
- Lessons learned: balancing business logic and technical feasibility
- How these insights apply to other niche or regulated products

Key Learnings:
- How to design and implement custom workflows in Odoo for non-standard products
- The power of ERP customization in enabling product-market fit
- Methods to align e-commerce logic with logistics and ERP rules

Target Audience
- E-commerce managers and entrepreneurs
- IT managers and ERP decision-makers
- Product managers dealing with complex or regulated goods
- Business analysts seeking operational innovations in niche industries

About the Customer:
Plantura is a leading D2C brand for sustainable gardening in the German-speaking market. Known for its organic fertilizers, seeds, and eco-friendly plant care products, Plantura combines environmental responsibility with a strong digital presence to empower modern home gardeners.