Define sophisticated rules
Micro-segment your database and decide the audience for your campaign. Use a combination of demographic (country, size of company, language, etc.) and behavioral (pages visited, lead score, etc.) attributes to set up your segment.
Create custom workflows
Set up your campaign around personalized messages based on prospect action. Add as many steps as you want.
Define an action for each step
Decide what type of message is sent when a prospect reaches a new step. You can send a personalized email, a report or even a custom action.
Create your messages with pre-made templates to save time.
Personalize the sender
Personalize your “from” field and signature to give your automated email a more human feel.
Test before launching
Run a simulation of your campaign to test it in real-time or accelerated and fine-tune it before sending it.
You can also launch the campaign in manual mode, where each action requires manual validation.
Lead scoring integration
Score your leads based on demographic and behavioral attributes and keep nurturing them with your marketing campaign until they are “ready for sales” and automatically assigned to a sales rep.
Create your own dashboard by assembling custom reports. Share filters and dashboard across teams.
Get statistics about the source of your leads to evaluate your marketing campaigns’ ROI.
Display the results of your statistical analysis on a pie chart, line chart, pivot table or list.
Get data on email open rates, bounce rates, clicks and deliverability.