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Opening Keynote - Unveiling Odoo 19
Fabien PinckaersGereed
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Keynote - Industries
Fabien PinckaersGereed
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Gone is the mystery shopper: here's AI helping retail companies stay truly customer focussed
Bo Vande SompeleGereed
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Ukraine: la digitalisation à l'échelle d'un État
Xavier TytelmanGereed
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Aligning your brand narrative with your values when starting a business
Marie GuerinGereed
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What are the biggest and remote threats the economy is facing ? Is your company ready ?
Prof. Dr. Bruno ColmantGereed
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Entreprise familiale ; depuis le contrat de travail vers une convention mutuel d’engagement
Gatien LalouxGereed
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Entrepreneur et artiste/humoriste.
GuiHomeGereed
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The Belgian e-invoicing journey
Serge LibertGereed
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The keys to success by Jacques Borlée
Jacques BorléeGereed
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Smart Startups: What every entrepreneur needs to know
Business
Locatie: Hall 11.C
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19-09-2025 16:00
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19-09-2025 16:30
(Europe/Brussels)
(30 minuten)
Catalina Daniels
Author Smart Startups | Venture Partner at ERA | Chair at Birdhouse
Catalina Daniels
Author Smart Startups | Venture Partner at ERA | Chair at Birdhouse
Catalina Daniels is a seasoned entrepreneur, investor, and advisor with a deep passion for startups. She spent the first 17 years of her career at McKinsey & Company, where she became a partner before transitioning into entrepreneurship and angel investing.
Currently, Catalina is a Venture Partner at Entrepreneurs Roundtable Accelerator (ERA), New York’s leading tech accelerator, where she mentors US founders and supports international startups expanding into the US. She also chairs Birdhouse, a European accelerator focused on age tech, and serves on startup boards, working closely with founders to navigate growth and scaling challenges.
She co-authored Smart Startups: What Every Entrepreneur Needs to Know – Advice from 18 Harvard Business School Founders (HarperCollins, 2023), a practical guide for early-stage entrepreneurs.
A Belgian national, Catalina splits her time between the US (New York) and Europe (Belgium, the Netherlands, and Spain). She remains deeply committed to social impact, having served on the board of Special Olympics, where she also held an executive role for the European Games.
What surprised me the most when writing my book "Smart Startups : what every entrepreneur needs to know".
Do you need to be born an entrepreneur ? How and when do you know you have product/market fit? What is the importance of culture and governance early on?