Micahel Atef

The idea behind ‘Source’ is an informed beauty e-commerce platform that seeks out the best skincare, makeup, fragrances, and health products in the market and acts as a hub of information for the Egyptian female. Founded in 2016, Source Beauty began as a blog where the hunt for the coolest beauty products were shared on a social media platform. Our mission is to decode the often intimidating beauty world which leaves people in a state of confusion. The aim of Source Beauty is to inspire you to nourish, enhance, and make the right beauty choices for the best version of you. Source Beauty is a women-led platform providing women the choice to choose local alternatives to their self-care routines, and an opportunity to get their brands known to women as we source the best in the region. Primarily working with female start-ups help broaden the community of businesswomen in the beauty and wellness industry in the region. The Egyptian market is brimming with export-grade skincare and haircare opportunities that are undiscovered locally. Our aim is not only to provide an affordable solution to beauty products but to also empower women by educating them and giving them relevant information about what is available in Egypt while guiding them through the ins and outs of the beauty world. Lifting the stigma that foreign beauty products equals better quality, we showcase rising brands as they utilise the best raw ingredients the country has to offer worldwide.