From its humble beginnings as a local bike shop in Bacolod in 1996, Dan’s (formerly Dan’s Bike Shop) has evolved into a nationwide business in the Philippines’ cycling, powersports, and running space. Today, with 195 employees and over 300 accounts in the Philippines, the company’s growth is a testament to the vision of Joey Ramirez and his father. But maintaining a business at this stage requires more than just passion—it demands an efficient system to nurture success.
"When running a business, you can't grow what you can't measure. So your ruler there is really a system."
As Dan’s transitioned from a small retail outlet to a nationwide distributor, their reliance on Excel files became a significant liability. Managing multiple warehouses across retail and distribution channels created a complex web of data that simple spreadsheets could no longer catch.
"We were coming from a very bad database. The team of Odoo and their local partners helped us to fix all of these issues with our database and bring it to the system and teach us the processes."
The primary bottleneck was inventory tracking. Joey Ramirez describes the challenge of not knowing where products were at any given moment. They struggled to answer critical questions:
When were items ordered?
When would they arrive at the warehouse?
Where were they in the journey from the warehouse to the customer?
Without these answers, the business sought after a solution that could manage their operations in one place. This led them to Odoo, a system that offered versatility without overwhelming complexity. The transition was a collaborative effort between Dan’s team, Odoo, and a local partner with a focus on Inventory, Sales, and Accounting apps to streamline their database. For a team comfortable with spreadsheets, Odoo felt familiar.
"If I weren't managing a large company, I'll be able to do everything myself. Basically, if you're used to Excel, it's a big Excel file. And it's easy to use.
For me, it's really looking at our costs and our margins. What we see on a per product basis, per category, per segment basis, I'm seeing everything in a snapshot. I'll be able to make quick decisions just going into the system for brands that we have and the future investments also."
This implementation paves the way for Joey and his team to make data-driven strategic moves. They get better visibility on inventory movement, can track activities at different warehouses, and simplify finance reports.
Today, Dan’s continues to grow their business, proving that with the right system, there’s a foundation that supports the goals you want to achieve.
Grow your business with Odoo
Interested in how you can sustain and scale your business? The best time to ask is now — not when it's too late.
