Your new website becomes an e-commerce: with Odoo, start easily and grow without limits

Have you ever wanted to create a website for your business but stopped when faced with technical complexity? Or maybe you already have a site, but you'd like to sell online and the idea of integrating e-commerce seems too complicated?

If you answered "yes," you're not alone. Many entrepreneurs today face a crossroads: on one hand, the awareness that a digital presence is now essential; on the other, the fear of having to learn programming languages, hire developers, or invest significant amounts.

The good news is that creating a professional website (and even a complete e-commerce) no longer requires deep technical skills. With the right tools, you can start from scratch and build your online presence in just a few clicks. Let's see how!

Imagine wanting to create a website for your company. Until a few years ago, you would have had to choose between these options: rely on an agency (with costs starting from thousands of euros), hire an in-house developer, or try to learn HTML, CSS, and JavaScript in the little free time left from your main job.

Today, there's a smarter alternative, a no-code website builder: with Odoo's Website app, you create a professional site without writing a single line of code.

The AI configurator guides you step by step: choose your business sector, upload your logo, select your preferred style. In just a few minutes, artificial intelligence automatically generates the layout and base content for your site. So, effortlessly, you already have a complete structure, ready to customize.

And customization is very intuitive. With the drag & drop feature, you drag building blocks (texts, images, videos, forms) and position them wherever you want. No technical skills required.

Want to change a color? One click. Add an animation to an element? Another click. Edit an image directly on the site? You can do it in real-time.

When we say "do it yourself," people often think of amateur results, but with Odoo that's not the case.

Odoo provides you with:

• predefined templates designed for specific sectors, with a clean and modern design

• over 3 million royalty-free images ready to use

• automatic responsive design: your site adapts perfectly to smartphones, tablets, and desktops without you having to do anything

• professional effects and animations to add dynamism to your pages

• multilingual support with automatic translation to reach customers worldwide

• integrated SEO tools to improve Google rankings

And the cherry on top? Free domain for the first year, hosting included. No ads, unlimited users.

Try it now!

Great, you've created your site with Odoo. But now you want to take the next step: sell your products online.

According to recent ISTAT 2025 data, only 20.1% of Italian companies with at least 10 employees sell online. Yet, digital commerce is constantly growing and SMEs that operate this channel have a significant competitive advantage.

So the question is: why do so few companies sell online?

Often the reason is perceived complexity, lack of digital skills, and the belief that you need a programmer capable of writing lines and lines of code.

This is often true, but with Odoo there are no more boundaries: activating Odoo's E-commerce app is a matter of one click.

You don't have to change platforms, you don't have to redo the site, you don't have to learn a new system. Your site immediately becomes a complete online store.

You can add products, upload images, descriptions, and prices. If you sell products with variants (colors, sizes, models), you can easily view and manage everything with a clear interface that lets you keep every detail under control. The warehouse updates automatically in real-time: when a customer purchases, stock decreases on its own (no more risk of selling out-of-stock products!)

And if you want to increase the average order value? Odoo's e-commerce integrates automatic cross-selling and upselling features: it suggests related or complementary products to customers, without you having to do anything.

Integrating payments is also simple: you connect the most popular gateways like Stripe and PayPal, and your customers can pay securely. For shipping, you automate the process by integrating major carriers, saving precious time.

All this with a user experience optimized for conversion: intuitive cart, fast checkout, wishlist, verified reviews. Every detail is designed to transform visitors into customers.

As if all this weren't enough, the point where Odoo truly makes a difference in the market compared to other website builders is precisely the integration.

With our all-in-one software, you're no longer limited to just "a site" or "an e-commerce." In fact, you have an entire connected ecosystem at your disposal that allows you to manage every aspect of your business from a single platform.

For example, if someone fills out a form on your site, visits a product page, or abandons their cart, all this information automatically flows into Odoo's CRM. The vision therefore becomes complete regarding your contacts and commercial opportunities. So you can re-contact those who showed interest, segment your audience, or personalize communications. And think that this applies to every aspect of your business!

At Odoo, we believe that creating a website or e-commerce shouldn't be a titanic undertaking. Start from where you are now and grow at your own pace: starting with a simple site? Perfect. Tomorrow you want to add e-commerce? One click. After a few months you want to automate the sales and CRM process? Activate the applications and you're ready.

The real difference lies in integration. You no longer have to juggle between many different tools to make your site, e-commerce, email, CRM, accounting work... with Odoo you have everything on a single platform, with synchronized data and automated processes.

And if you're still not convinced, if you want to understand in practice how to best leverage Website and E-commerce for your specific business, there's a perfect opportunity to learn more...

On February 19, 2026, the Academy dedicated to Website and E-commerce will be held, a free training event where you can:

• see Odoo's website builder and e-commerce in action

• discover advanced features and best practices

• ask questions directly to experts

• interact with other entrepreneurs and professionals

It's the ideal opportunity to understand how to take your business online in a simple, professional, and scalable way!

You don't need to be an expert programmer or web designer. You just need the desire to grow your business.

And with Odoo, it's easier than you think!

Sign up now!