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Re: New Odoo Crowdfunding: Beautiful Website Themes

by
YannickB
- 10/08/2014 03:18:40
Very well, thank you for your clear and complete explanation.

My point was, as you said, to keep a good balance on the choice whether your open-source or not a block. You gave your definition and I think it's a good one to keep incentive for themes while keeping the most important ones at the core, I am looking forward to see the result.

About business model I wasn't speaking about a business model for Odoo SA (still thanks for the precision)  but a business model for designers which means it will attract new peoples inside the Odoo community. And this is an excellent thing for Odoo, I would say even say it's a requirement for the development of Odoo CMS.

Again, nice move.
Yannick.

Le 08/10/2014 00:09, Fabien Pinckaers a écrit :
<blockquote cite="mid:CANRftatm8QeVR3MP5HaPO-1dzWXOKsGabjeJ4WFBbZzAAzTeMw@mail.gmail.com" type="cite">

> I have some thoughts on this point. I am totally for proprietary themes, I believe this is a good business model which will also expand the use of Odoo CMS.

From our side, it's not a business model. It's peanuts compared to Odoo Enterprise revenues. Even on this campaign, I will probably loose a lot or money. (But it's OK, it's an R&D investment for us)

But it's the only way to get beautiful themes for the community.

As an opposite to backend features, a customer will NEVER accept to have his own design shared on the web. A website is personal.

I am convinced we will not attract theme designs on Odoo through customer projects. So, the only way to get awesome themes is to let designers invest to create themes and sell them afterwards. Designers are less open minded than developers. They will only design themes if they can sell them.

Try to find open source bootstrap themes on the web; they are all ugly. Whatever the platform (WordPress, magento, drupal), if you want something clean you need to buy a theme.

The other problem with themes is that we need a lot of them to cover all industries / look and feel / colors... It's not only about investing to get a few ones. We will need a model that produces hundreds/thousands of themes.

For this we need to on board profesionnal designers on Odoo. So we need a model so that they can be profitable building themes.

In my opinion, this campaign is the first step: clean docs, 50 themes, 70 building blocks.

Then, the next step is to attract professional designers and agencies. But we will take one year for this.

> But about the building blocks, some of them will probably be so useful that they will be used by many projects and themes. Such generic and cross-themes blocks shall be included in code and AGPL I think, while blocks specific to one or two themes shall be closed source without problem.
> Like you I think there is a real potential in the blocks, and if they are at the core they will really demonstrate the power of Odoo CMS. This generic blocks will be needed by integrators anyway, do you share my point of view or do you think it's the role of the OCA to build the open-source generic blocks?
>
> Sincerely, great initiative, and already a great success from what I see.
>
> My 2cents,
> Yannick.
>
>
>
> Le 07/10/2014 21:49, Fabien Pinckaers a écrit :
> <blockquote cite="mid:CANRftatH8JGS2A9rSXTjZi_Os7N2nQVdV5BsUKOKg+goAYn-+g@mail.gmail.com" type="cite">
>
> > I asked this before on community list, but didn't get any official response, so will try again...
> > What is the licencing model covering each of these "website" developments?
>
> Quoting the Indiegogo campaign: (FAQ in the bottom)
>
> What license will these developments fall under?
>
> Every improvement of the website builder application will be released in open source (AGPL) and included in the official version of Odoo. This includes: the customization toolbox, an improved inline editor for perfect HTML pages.
>
> However the themes will not be open source. Once you purchase a license for a theme, you can use it on as many sites as you like, but you're not allowed to distribute it! 
>
> Themes and building blocks are only data, not code. So, it's ok with agpl and you can deploy a theme on our saas. Data are just loaded in the DB, no module is added on our saas platform.
>
> >
> > Regards,
> > -Mario
> >
> > On Tue, Oct 7, 2014 at 10:00 AM, Fabien Pinckaers <fp@odoo.com> wrote:
> >>
> >> Hello,
> >>
> >> After the huge success of the Odoo Point of Sale crowdfunding campain,
> >> we just launched an Indiegogo campain for the Odoo Website Builder /
> >> eCommerce. Our goal is to take it to the next level by providing
> >> pixel-perfect professional themes and advanced building blocks.
> >>
> >> Get more information about the campaign here:
> >>    http://bit.ly/1s6izlc
> >>
> >> As part of this project, we will design:
> >>  - 50 profesionnal themes, highly customizable
> >>  - 70 building blocks: forms builder, google maps integration...
> >>  - a clean designer and developer documentation
> >>  - improvements in the Odoo Website Builder core app
> >>
> >> Every theme and building blocks are fully customizable with a new
> >> toolbox to adapt to your own branding in just a few clicks.
> >>
> >> Help us fund this project and you will get either:
> >>  - one theme of your choice for your own website: recommended for users
> >>  - 50 themes you can reuse on any project unlimitedly: recommended for
> >>    partners
> >>  - 70 dynamic building blocks for additional features
> >>
> >> These themes will work on version 8 (no need to wait for v9).
> >>
> >> As a platform, the Odoo Website Builder is incredible. But to turn it
> >> into a huge success we need websites to be beautiful, out-of-the-box.
> >> That's the goal of this campaign. It just costs a theme (145€) to have a
> >> pixel perfect website, ready-to-use in a few minutes with awesome
> >> animations or building blocks.
> >>
> >> To reach our goal, we recruited 4 highly experienced web designers. (it
> >> took me 4 months to select the best ones in Belgium) The first theme,
> >> called "Clean", is ready with its 20 building blocks. As soon as you
> >> fund the project, you will directly receive the first theme. You will be
> >> able to select a theme amongst the 50 ones once the project if fully
> >> developed. (by the end of this year)
> >>
> >> Help us boost the Odoo Website Builder and offer a beautiful design for
> >> your website(s): http://bit.ly/1s6izlc
> >>
> >> Thanks,
> >>
> >> --
> >> Fabien Pinckaers
> >> Odoo Founder
> >>
> >> PS: the most interesting perk (pack of 50 themes & main sponsor) are
> >> limited to the firsts 8 contributors.
> >> PS1: the pack of 50 themes is perfect for partners as it will allow you
> >> to do beautiful and customized demonstrations to prospects, whatever the
> >> target industry.
> >>
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> >
> >
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