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Re: Reflection about documentation.

by
David Arnold
- 08/16/2014 16:45:50

2014-08-16 14:22 GMT-05:00 Kurt Haselwimmer <kurt@hertford-developments.co.uk>:
I would have guessed that odoo has in the last 4 or so years picked up all the early adopters that they are going to. They are not going to pick up early adopters for an ecommerce front-end that is a number of years behind the basic functionality of a dozen other cart platforms - all the early adopters in those sectors will already have their own carts up and running, and not on odoo. Ditto on a forum that is significantly behind phpBB, and a blog platform not as good as wordpress. Early adopters will have rolled their own on those systems already. 

The real market for odoo lies with businesspeople who see the time savings of not rolling their own and taking what is off the shelf from odoo - these are people who will simply walk away if they feel the documentation is going to leave them back at square 1 every time there is a question

​Absolutely! Rephrased/complemented: The market is with people who clearly see the benefits of total integration of information.​ (mostly businesspeople, CEOs /CTOs) A typical buying center might look like this, in this order: CTO, Accountant, CEO... At least at CTO (and also on Accountant) level, there is some technical insight available. If we are looking at this target, we need some paper backup, indeed! Greg Moss was a great suggestion!
Another target however are startups and the small business owner which according to IFRS are 99% of the businesses worldwide in numbers (taking SME - definition), which probably have a DIY tendency (that's why they are small :) and probably can be efficiently reached by the ootb offer, Odoo is planning.

I can tell you, it is an interesting perspective, coming from Switzerland and seeing the state of efficiency of the colombian marketplace. If that's true for other developing countries, there are definitively good opportunities.

The above said, obivously not is 100% true for the new CMS strategy. But this aims at appealing the designer caste which are definitively a very intelligently chosen entry point for many of those 99%, because what many of those business owners think first is "website", and probably "accounting", but definitively not "hr" or "BOM". If it comes along, this is the beating argument and the unique value proposition an Odoo website designer can offer to it's clients.

So still, onbording in the technical or "half-technical" domain is probably the first issue. You also do not want to sell a buggy product in a 20 Mio $ project... In this sense Odoo is still not grown up, probably. To get those fundamentals right, I still think systemic health of the ecosystem is key.