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RE: v8: Landing Pages? Best way to implement?by
>> I don't believe that it is currently possible to indicate on a page by page basis to show the header/footer or similar template modifications
I can delete the footer in EDIT mode after I turn off “Automatic Footer” in the Customize menu, but I can’t work out a way to hide the ‘header’ with the website menu. I think I can get away with this, but will check.
Thanks for your reply – still working through it –it is a great list of things to make sure I am aware of and discuss with users.
P.S - So far I’ve only been asked for (1).
From: Kurt Haselwimmer [mailto:email@example.com]
Sent: Tuesday, June 09, 2015 10:58 PM
Subject: Re: v8: Landing Pages? Best way to implement?
the term landing pages evidently means different things to different people. Here are some use cases:-
1) LPs with everything stripped out - designed for selling a single product or obtaining a specific call-to-action, eg a signup. Often these are designed without all the standard company header/footer as it is considered a distraction to achieving the CTA. Though you can create new pages from the Odoo CMS front end I don't believe that it is currently possible to indicate on a page by page basis to show the header/footer or similar template modifications. As the page information is not viewable via the back end it is not obviously a simple matter of adding a field such as "show header" to the page model and then altering the templates to show the header template if this is true.
2) LPs as the start of a selling sequence - eg not a specific product, but more like a wizard, to assist customers to identify the most appropriate product for them. Blog pages on the CMS have some of the presentational glue to link to the next blog post (i.e. an image and nice link at the bottom of the main text) but the 'next' blog post is not specifiable in advance, so you just get the next blog post written, and cannot create sequences of blog posts that might guide a customer through a process.
3) LPs for promotions on specific product(s) - eg 10% off all ray ban glasses - a bit like 1) in that you may or may not wish to strip out the header/footer but what you probably will want more than anything is product specific links eg 'Ray Ban Aviator', ' Ray Ban Tortoiseshell'. Until recently there was no obvious way to get product information into home/blog page content - all the product stuff was silo'ed in the ecommerce module, but the recently developed Kingfisher theme (http://theme-kingfisher.biztechconsultancy.com/) has new/featured product sections on the home page, which implies that such a dynamically filled product snippet is available within that theme. If this also allowed products from a specific public category to be displayed then you could use the category system (which allows a product to have many categories) to be used ad hoc for things like promotions/sales etc.
4) LPs for search engines. Obviously you can devote much time to optimising a product page so that it ranks highly on engines, however that is the very end of the customer search process - but before that they have b) a range of products in mind (eg ray-ban sunglasses), and before that they have a) a scenario or problem that they want the products for (eg how to look stylish and attractive in hot summer weather).
For step a) you are back to a similar problem of 1)
For step b) you are back to 2) and 3) plus might also like to optimise the presentation of the product category 'ray-ban sunglasses'. Unfortunately at present there is no way to edit the category page content on a category by category basis. Thus you edit the content for category ray-ban glasses and baseball caps also changes. This is completely unacceptable for an ecommerce website so must change sooner rather than later, with an extension to the category model so that category specific information is stored and then rendered to the website.
It is important to have appropriate text on a category landing page, not just for organic search ranking, but also for google adwords advertising - a poorly or non-optimised page (as Odoo's category pages are) will have low adwords page quality score and so advertisers will be forced to pay more per click for the same advertising display slot.
I think there needs to be more discussion within the odoo community on the subject of landing pages and search engine optimisation.
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I have been doing landing pages for about a year. Because I am building a lists. Once a person signs up on the form (normally to the side or at bottom of your page. You can direct them to your opportunities like your website or you have something that you wanna sell. It's a good thing to have landing pages.
On Wed, 10 Jun 2015 at 3:21 am Ray Carnes - Implementation Strategy <firstname.lastname@example.org> wrote:
A landing page is commonly used to evaluate marketing efforts.
From there, visitors go to all the other parts of the website – to checkout features/products, browse pricing, register, download etc.
Are people creating landing pages as part of the ‘website’ module and if so, how are you doing it? Do you have a menu for these pages that you then hide?
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Ray Carnes - Implementation Strategy
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