Community mailing list archives

Re: Announcing AdSpike

Hertford Developments Limited, Kurt Haselwimmer
- 12/18/2014 21:48:50
Fabien, et al

Love what you're doing with odoo to turn it into a great multi-channel digital marketing platform. One area where it is not clear what odoo's current or future capabilities are is in email marketing automation. Marketing campaigns can clearly generate sequences of emails to customers, but the conditional triggers do not yet appear to easily accessible to be able to build the following types of email workflow:

1) Has email A been opened - if so then then continue with email B otherwise try again with email C
2) Has a particular product been bought - if so then start a series of emails to assist customer to get product to work, or to ask for feedback on how well it works
3) Has a particular page on the website been visited - if so then email to take customer to the next step otherwise email to remind customer what they are missing 
4) Has a particular order been delivered - if so then email a survey request to confirm to the customer and ask them how the purchasing process went for them

I have managed to do the last of these with server actions to yield an odoo-on-saas compatible integration with aftership to get real time shipment tracking updates but the first 3 have so far eluded me. A simple set of examples of automated workflows that demonstrated these types of email automation would allow you to pitch odoo as alternative to hubspot and activecampaign.


Kurt Haselwimmer

Hertford Developments Ltd
Willow House, 100 High Street, Somersham, PE28 3EH
Tel +44 (0) 845 899 0257  Fax +44 (0) 845 899 0259

On 19 Dec 2014, at 02:00, Fabien Pinckaers wrote:


We just launched a new service based on Odoo to optimize Google AdWords campains:

We developed a series of algorithms to improve your AdWords campains: CPC optimization, reaching long tails with more keywords, smart budget optimization, 404 link checks...

AdSpike is part of our efforts to bring new marketing apps in Odoo for version 9. Others app that are coming soon:
  - an improved forum with social network integration
  - new call-to-actions for landing pages
  - call-to-actions for other pages (eg. a bounceexchange clone...)
  - a much better mass mailing app (new email designer, more stats)
  - a tracking system from visitors to invoice (even before visitors become leads)
  - a rule based scoring system for leads (inspired by kissmetrics)
  - an open source slideshare clone (share presentations, videos, docs)
  - a form builder
  - a versioning and A\B testing tool for CMS
  - better SEO with promote adapted to languages
  - a link shortener and tracker ( integrated with UTM and stats)

We mostly invest in building marketing apps for v9 because we need them for ourselves. Marketing is the next challenge of Odoo (we have a great product, know it's time to spread the word)

Let us know if you have ideas on how we can bring more visitors to Odoo, we turn it into an App:)


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