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ICESCO's digital transformation
Customer Success Story Community Talk
Lieu : Hall 7.E - 10/11/2023 10:30 - 10/11/2023 11:00 (Europe/Brussels) (30 minutes)
ICESCO's digital transformation
Dr Sally Mabrouk
Director of DG Cabinet à Icesco
Dr Sally Mabrouk
Director of DG Cabinet à Icesco

Dr. Sally Mabrouk is the Director of the Office of the Director General of ICESCO. Prior to that, Dr. Sally was an adviser of Quality & Excellence in the Central Bank of UAE.
Dr. Sally was a personal & organizational development consultant in the educational, private and public sectors with over 20 years of experience. She is a specialist in the area of leadership development and organizational alignment with strategy, values and vision.
Dr. Sally has an outstanding background in Psychology and Culture Management, which she can efficiently apply to recruitment, diversity planning, inclusion strategies, employee engagement, talent management, and culture alignment that enable organizations to be an excellent work environment.
Previously, Dr. Sally has acquired a very solid experience in executive management at reputed multicultural universities that contain more than 70 nationalities. Her areas of expertise in this field include enrollment management, national/ international academic accreditation, student learning outcomes, student recruitment, admission, CRM, student retention, student development, career advising, internship, alumni services, fundraising, community engagement, student-centered learning, vibrant campus life, lifelong learning,
co-curricular and extra-curricular education.
Furthermore, she coordinated and managed many international competitions, mega events, international conferences and culture exchange programs in many countries such as: France, UK, Italy, Singapore, China, USA, and Egypt.
Dr. Sally has been lecturing a variety of subjects including culture management,
multiculturalism, international relations, international management, effective leadership, action learning, organizational behavior, organizational psychology, entrepreneurship and Innovation in various colleges such as: Engineering, Law, Hospitality, Commerce, Arts and Education.


Digital transformation refers to the process of integrating digital technologies and tools into various levels of THE ISLAMIC WORLD EDUCATIONAL, SCIENTIFIC AND CULTURAL ORGANIZATION (ICESCO) to improve processes, enhance the users experiences, and drive innovation. It involves adopting and leveraging digital tools, technologies, and strategies to streamline processes, optimize efficiency, and adapt to the changing digital landscape.
A digital transformation system typically includes a combination of hardware, software, networks, and data management components to enable digitalization and automation of processes.
The collaboration between Odoo and THE ISLAMIC WORLD EDUCATIONAL, SCIENTIFIC AND CULTURAL ORGANIZATION (ICESCO) has proven to be highly beneficial, as ICESCO successfully adopted Odoo as its software solution for digital transformation.
Together, they have undertaken significant projects, including the development of a robust performance management system HiveFlow and member states portfolios. Additionally, their collaboration has led to the successful digitalization of numerous internal and external services, enhancing efficiency and effectiveness within ICESCO.