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From confusion to conversion: switch to Odoo
Customer Success Story Community Talk
Lieu : Ambassador - 10/11/2023 12:00 - 10/11/2023 12:30 (Europe/Brussels) (30 minutes)
From confusion to conversion: switch to Odoo
Ivan Cutolo
CEO à Digital Growth s.r.l.
Ivan Cutolo
CEO à Digital Growth s.r.l.

Ivan Cutolo was born in 1977 and he graduated in computer engineering. He began his digital career in 2001 when he created the first online typography in Italy. The website was entirely created by code without using a CMS. The company managed to have exponential growth and quickly became a graphics industry.
In 2009 Ivan decided to open the SEOchef agency which dealt vertically with optimization for search engines.
In 2020 his first book "SEO for e-commerce" was released for sale on Amazon and in the best bookstores.
Today SEOchef is part of the Digital Growth agency group which has three offices in Italy. Digital Growth is growing faster through the years and it can boast of having a strong team and a lot of certifications such as:
Google Partner
BigCommerce Partner
Odoo Partner
PrestaShop Platinum Partners


The case study is about evocasa.it which has an e-commerce platform and 2 stores located in the city of Naples.
The main goal of the project was to connect the 2 physical stores with the e-commerce using Odoo to manage and optimize the internal working flow.
More precisely we configured and used these apps:
- Help Desk
- Barcode
- Inventory
- Italian accounting
- Amazon Marketplace
- Customer reviews

The company has achieved good results:
+95% customer satisfaction
-230% returns
+350% sales
+135% productivity

The company has a team of 52 employees who are divided into the 2 stores. The first part of the project has involved 15 employees to introduce them to the usage of Odoo. We configured the software based on the company needs and then we did training to the employees involved in the project. Next step will involve the whole team to complete the job.