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Easing the scale up process of an eCommerce company with Odoo
Business Community Talk
Lieu : Mezzanine 2000 - 14/10/2022 12:00 - 14/10/2022 12:30 (Europe/Brussels) (30 minutes)
Easing the scale up process of an eCommerce company with Odoo
Samuel Rieder
Technical Lead à dear digital bv
Samuel Rieder
Technical Lead à dear digital bv

- Co-founder of Jaswig, a standing desk company - Sold to Fully in 2018
- Co-founder & investor in several e-commerce companies (Stickerpet, Stays, Puzzle in a Bag)
- Co-founder of dear digital, e-commerce agency focused on scaling Belgian brands throughout Europe with digital marketing, Shopify, and Odoo services.


We launched our start-up Jaswig (http://www.jaswig.com/) in 2015, and a US company took us over in 2018 (https://fully.eu/). In less than two years, we scaled Fully in Europe to 2-3 million € revenue per month, purely via e-commerce.

As Head of Systems at Fully, I worked with different tech stacks, including Shopify, Magento, Netsuite, etc.

It was only when I left at the end of 2020 that I got to know Odoo, and I have been fascinated by the power of Odoo ever since. I genuinely believe that Odoo is THE system for e-commerce companies today to scale successfully throughout Europe.

In my talk, I will guide you through the technical complexity of scaling an e-commerce brand in Europe and why Odoo is a unique tool to cover most of these risks.

I'll also give an update on the status of the Odoo front-end from our experience as an e-commerce agency.