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Boost Your Leads Conversion With A Compelling Content Strategy
Business Demo Functional
Lieu : Auditorium 2000 A - 13/10/2022 16:00 - 13/10/2022 16:30 (Europe/Brussels) (30 minutes)
Boost Your Leads Conversion With A Compelling Content Strategy
Alondra Gutierrez & Fiorella Berni
Key Account Manager
Alondra Gutierrez & Fiorella Berni
Key Account Manager

Alondra Gutiérrez

Alondra is an experienced marketeer with over 7 years of experience advising SME´s on improving their B2B marketing strategy. Since joining Odoo two years ago, her main focus has been providing sales and marketing advise to Odoo resellers to maximize their growth. As a key account manager at Odoo, she also works very closely with SME´s looking to implement an ERP and improve their processes.

Fiorella Berni

With a background in communication and international trade, Fiorella contributed to the sales development of a marketing scale up that quickly grew from 10 to +85 employees in only 3 years. When she decided to join Odoo 2 years ago, she found her place in guiding and coaching partners to help them grow and take the best out of them. Since then, she's worked with more than 80 partners, essentially from France and Spain.


Have you ever felt like your marketing was too time-consuming? Not effective? And you don't even know why?

In this talk, you will discover the secrets and foundations of a good content strategy to turn your marketing into a sales machine.

According to the latest marketing trends reports of 2022, content and marketing is all about empathy: you need to prioritize the needs of the customers, share high qualitative content over quantity and always propose a seamless user experience.

Sounds overwhelming? Don't worry, in this talk you will learn what "being empathetic" concretely means and how to apply it to your marketing in order to get results.

In addition to that, you will see in action how to take the best out of Odoo apps: Email Marketing and Marketing Automation!

In brief:

Join this talk to discover the secrets of a good content strategy you can automate while still prioritizing the needs of your potential customers.

For who?

This presentation is made for both (potential) users and partners. Marketing newbies are more than welcome.