How do I set the sales price for a product in such a way that it is always 20% markup over cost price?
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With a sale pricelist no?
Yes but a Sales Pricelist sets a price rule based on the Sales Price:
New Price = Sales Price * (1+0.000) + 0.000
Normally in a business you set prices based on average inventory cost:
New Price = Average Inv Cost * (1+ 0.000) + 0.000
where (1 + 0.000) is some markup such as 1.2 or 1.5 etc...