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CRM terminology

Radomil Urbánek
on 3/21/13, 4:32 AM 2,488 views

I'am translating v7 CRM module and I have some ambiguity. What's the difference between prospect and lead or partner and contact in v7?


Daniel Reis

--Daniel Reis--
| 7 8 9
Linda-a-Velha, Portugal
--Daniel Reis--

Author of the "Odoo Development Essentials" book.

Applications Manager at Securitas Portugal

Github: https://github.com/dreispt

Twitter; @reis_pt

Daniel Reis
On 3/21/13, 6:11 AM

Prospect is a potential customer.

Lead is a business opportunity that can lead to a Sales Order. Leads can be related to customers (repeated business) or to prospects (new business).

Partner is a generic term for an entity (person or organization). Customers, suppliers and prospects are all "partners".

Contact is a person (name & address) related to a Partner. Before v7 Contacts were stored in a separate model (res.partner.address). In v7 Contacts are also stored in the same model as the Partners (res.partner).


Pierre Soum

--Pierre Soum--

| 5 5 8
Aucamville, France
--Pierre Soum--
Pierre Soum
On 3/21/13, 7:23 AM

To add a little bit:

Prospect is a potential customer, but is not an existing object in OpenERP. For example, a prospect can be an existing partner or not.

Lead/Opportunity: They are sales opportunities. The difference between a lead and an opportunity is that the lead is quite a remote probability. Something like, you heard of a potential need for a prospect. Once you contact the prospect, and it confirms that there is an interest, the lead becomes an opportunity (hence more fields).

You can find a bit of information here (in french though):



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Asked: 3/21/13, 4:32 AM
Seen: 2488 times
Last updated: 3/16/15, 8:10 AM