Looking to group my customers together based on their interests and send them email news on those topics.
I found a couple options for this but not sure which is best, or maybe there is another way I haven't found yet.
- Importing the contacts via csv and using the mass mailing option. It must be possible to apply to them a custom field for their interests but this may not be manageable by the customer themselves.
- Using messaging groups and assigning customers to them. From what I understand this could allow customers to follow or unfollow public groups (or newsletters) from the portal. This seems like a better route but not sure if the portal would allow new customers to sign up without being added by an employee.
Short answer: segments.
Considering that what you want to do is a newsletter, ie. a one-way communication channel, groups are not what you should look into. You should consider the Marketing application. Among others, it will allow you to define segments according to filters (in your case their interests), to write email templates and use variables depending on the recipients, to schedule the sending, and more. You should read the related chapter about the Marketing application in the doc.
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|Asked: 2/25/13, 5:23 PM|
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|Last updated: 3/16/15, 8:10 AM|