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Meta ads and google ads tracking conversion not working

meta google tracking conversion ads

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Sanish Shrestha

Hi,

I’ve been trying to install Google snippets for conversion tracking on my website, but I have not been successful. I also attempted to track conversions using Google Tag Manager, but it doesn’t track anything at all. Is there a way to add specific scripts to certain web pages, such as a confirmation page?

This issue is proving to be quite challenging, not only for Google Ads but also for Meta Ads. Proper conversion tracking is essential for an e-commerce website. I believe Odoo needs to address this problem.

Thank you.

Yurii Razumovskyi

Hi Sanish,

Tracking of Odoo websites is quite a hard task. With the standard Odoo modules, you can activate tracking for Google Analytics 4.

In this case, you will be able to track the base event "Page View" on all website pages, and some e-Commerce events, like as "View Item", "Add To Cart", "Begin Checkout", "Purchase". These events contain minimal details about your products, and do not provide details about your website visitors.

Our company is specialized in this kind solutions for Odoo website tracking.

The group of Odoo apps to track e-commerce events includes apps to integrate with marketing and analytics services, such as:

and others.

In addition to these solutions, if you need a server-side tracking integration, the Facebook Conversions API, TikTok Events API, and Google Analytics 4 Measurement Protocol are available.

These modules allow not only tracking of the events and sending them to external services, they can log all events in Odoo as well, for an additional analysis.

The full list of tracked events is the following, but it can differ depending on requirements of external services:

Lead (Contact Us form)
Login
Sign Up
View Product
View Product List
View Product Category
Search Products
Add To Wishlist
Add To Cart
Begin Checkout
Add Shipping Info
Add Payment Info
Purchase

Solutions provide the full product details, and customer data for advanced matching. Management of user data is possible from Odoo UI.

Please let me know if additional information is required.

Best regards, Yurii Razumovskyi.

Company Garazd Creation — Odoo solutions for e-Commerce, SEO, Data Feeds, Website Tracking, Marketing, Analytics, and Marketplace integrations, Product Label designing and printing.

https://garazd.biz | Our solutions on Odoo Apps

rivecon GmbH

I can recommend Garazd Creation Apps as well developed and perfect working solutions for tracking and google shopping feeds in odoo. if you need more than the standard, go for it!

Morgan-Smith

You can add scripts to specific pages using Google Tag Manager by setting up triggers for those pages. Make sure to test tags in preview mode and double-check your event tracking in both Google Ads and Meta Ads for proper setup.

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