Tutorial on New Inbound Marketing Apps

OpenDays 2014

In this tutorial, Fabien will present the new inbound markerting apps in OpenERP version 8. It includes:

  • The new survey app,
  • The new mass mailing application,
  • The new mailinglist management apps,
  • The new event management app,
  • The new blog application (a clone of Medium.com),
  • The new forum and Q&A website,
  • The twitter integration apps for your website,
A complete integration amongst all those Apps makes OpenERP unique to setup an efficient 360° marketing platform.
You will learn how to:
  • Add efficient call-to-actions to blogs and product pages,
  • Add Geo-Target snippets in your website to promote local events,
  • Organize your communication through several communication channels and targeted audience,
  • Improve your SEO to promote pages and products,
  • Trigger live chat sessions with your website visitors to engage with prospects,
  • Create communities through Q&A, mailing lists and gamification mechanisms.

About The Author

Fabien Pinckaers

Founder & CEO, Odoo

At just 13 years old, Fabien was already starting to develop his first business applications for customers such as AEB, Flagey and Transports Verts.

He also became an expert in developing 3D video games and websites. Demonstrating an entrepreneurial mindset from the early age of 18, Fabien founded "Web Development" and "Tiny At Work" in Canada. He launched multiple successful projects, received several awards from organizations such as Wired and L'Inscene, as well as won the CI contest at the University of Brussels.

Finally, after mastering civil engineering, he founded TinyERP. This was the first phase of OpenERP which would later became Odoo, the most installed open-source business software worldwide. 

Practical Info

06/05/2014 09:00
50 minutes
Functional / Lauzelle