Odoo 2030 - How to succeed in markets where SAP failed
The technical basis of OpenERP is far more modern and flexible as the one of SAPs ERP solutions. The user experience of OpenERP also largly outperforms the offer of SAP. However, in SAPs core market e.g. 250+ employee manufacturing companies, OpenERP still has no significant market share.
In this talk we would like to discuss the potential benefits, challenges and risk to be the first open source solution to heavily address and success in this and especially the SME marlet. We would like to draw a broad vision on the future of open source based ERP systems and how type of community an product evolutik it takes to achieve overall market leadership by 2030.
About The Author
Frederik Kramer - PhD student at Otto-von-Guericke-Universität Magdeburg, CEO of initOS Gmbh & Co. KG
Frederik studied Business Informatics at the Institute of Technical and Business Information Systems at the Otto von Guericke University Magdeburg.
Frederik is an entrepreneur who started his first company back in 1997 during the early days of the Internet revolution. Besides being chief technology officer at initOS & GmbH and CO. KG, he is a Ph. D. candidate at the Magdeburg Research and Competence Cluster (MRCC) headed by Prof.
Klaus Turowski. The topic of his doctorate is strategic engineering of system landscapes for SME.
His research interest lies in the strategic application of Open Source Software.
Business Sessions / Biéreau (-1)