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Event Odoo Experience 2025 starts on Sep 18, 2025, 9:00:00 AM (Europe/Brussels)
How Witham Group saved millions moving from Dynamics to Odoo
Customer Success Story
Location: Auditorium 500 - 9/20/25, 5:00 PM - 9/20/25, 5:30 PM (Europe/Brussels) (30 minutes)
Nick Harvey & Graham Dawson
Nick Harvey & Graham Dawson

Witham Group, a leading UK manufacturer and supplier of lubricants, paints, and workshop products, made a strategic decision to move from Microsoft Dynamics to Odoo, and the results have been transformative. Facing the high cost and complexity of upgrading to Dynamics 365, Witham partnered with Smart IT to implement a tailored Odoo ERP solution that would streamline operations without the burden of excessive licensing fees.

The transition to Odoo resulted in substantial cost savings in the millions of pounds, with the new system costing roughly a quarter of what Dynamics 365 would have. Beyond the financial impact, Odoo’s automation capabilities enabled Witham to significantly improve efficiency across departments; from inventory and manufacturing to sales, finance, and delivery. As a result, they were able to redeploy staff internally, improving output without the need to increase headcount.

By consolidating their systems and automating key processes like order workflows, invoicing, batch manufacturing, and document generation, Witham not only improved accuracy and visibility but also set themselves up for scalable growth. The move to Odoo has allowed them to manage increased white-label sales and production demands, all while enhancing profitability and operational agility.