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Using Artificial Intelligence to Recommend Products, Upsell, and Increase Revenue in Odoo
Demo Functional
Location: Studio 4 - 10/7/21, 8:00 PM - 10/7/21, 8:30 PM (Europe/Brussels) (30 minutes)

Using Artificial Intelligence to Recommend Products, Upsell, and Increase Revenue in Odoo
Carlos Serra-Toro Software Engineer  at brain-tec

Carlos Serra-Toro was born in Castelló de la Plana (Spain), back in the 80s. Being unsure about which undergraduate studies to pursue he decided he would do something related to magic. So, of course, he chose Computer Science. After, and because of the same reason, he finished a doctorate in Applied Machine Learning. He has been working with the Odoo ERP for more than seven years, applying his technical know-how, curiosity, and passion to the business software area. In his spare time, he enjoys walking, reading, and writing. He works at brain-tec.

In this talk, I present an artificial intelligence-powered product recommender app for Odoo 14 that learns how different products are combined together from past sales, automatically fills in the convenient fields Odoo already provides, and thus allows for a more profitable upselling out of the box.

Motivation: Most medium to large-size companies need to extract insights from the data acquired by the daily operations that keep piling up in the database as unrelated records. The ultimate purpose of this insight is to find patterns that help increase revenue. While large companies have departments dedicated to extracting this valuable information, this is not usually the case for medium to medium-large size companies. I target this talk at this audience so they can make use of an app we developed for Odoo 14 that leverages the building blocks of Odoo to provide product recommendation.

Content: In this presentation, I talk about what a product recommender is, why it's important for non-small companies, which are the features you have to have a look at if you have to choose a product recommender, and then I present our product recommender app for Odoo.


You are a business that sells a wide variety of burgers, both meat and vegan. Then, you start receiving complaints from vegetarian groups saying your website only recommends meat burgers. You have many options to fix this. Which option below would NOT work to fix this with the recommender app?