B2B sales cycles are complex and time-consuming. Companies usually invest heavily to acquire new customers but fail to invest adequately in maximizing the profit with existing customers. While there’s no one-size-fits-all strategy for doing this, this talk will showcase successful transversal sales techniques to maximize share of wallet with existing customers and raise the productivity of transversal sales efforts. This should push you to think about how you can start building campaigns for your current clients. Do you have a formula that's worked for you? Transversal sales strategies, if executed properly will provide Companies a channel for customer growth mission by harnessing the wealth of customer data, advanced analytic techniques, and the power of digital channels. It isn’t a sales tactic where you win and the customer loses. It’s a customer success tactic that can help you build deeper relationships with customers where both you and your customer benefit. The customer gets more value and excellent customer experience. You get more revenue and better customer retention rates through being honest and genuinely interested in helping your customer achieve success.