The KPIs to measure marketing efficiency and sales performance
Odoo Experience 2016
Come to discover tools and KPI's to measure performance of your campaign. The talk will be based on the link tracker feature that helps you to know which channel is more efficient and what is the media that allows you to get more opportunities.
About The Author
Geoffrey Bressan - Demand Generation Manager, Odoo
Geoffrey graduated in corporate communication and marketing from the Université Libre de Bruxelles in 2009. He joined Odoo in 2014 after several working experiences in Belgium, France and Canada. Working closely with the sales teams in Europe, USA and Hong Kong, he ensures proper and timely handoff of qualified leads through marketing campaigns and manages the whole lead assignation process using Odoo CRM.
Functional / Lauzelle