Lead Management: How Odoo Inc uses Odoo to boost its Marketing

Odoo Experience 2016


Marketing is more digital and more integrated than ever. In this talk, we will show through concrete examples how Odoo uses its own software to boost its website, nurture leads, create content, promote events & webinars; score the best leads and convert more.

About The Author

Geoffrey Bressan - Demand Generation Manager, Odoo

Geoffrey graduated in corporate communication and marketing from the Université Libre de Bruxelles in 2009. He joined Odoo in 2014 after several working experiences in Belgium, France and Canada. Working closely with the sales teams in Europe, USA and Hong Kong, he ensures proper and timely handoff of qualified leads through marketing campaigns and manages the whole lead assignation process using Odoo CRM.

Practical Info

10/05/2016 08:30
20 minutes
Business Sessions / Biéreau (-1)