Build Your Integrated Marketing Stack: A 360° Overview

Odoo Experience 2016

How can marketing impact your business?

In traditional seller markets, customers sought the product or service they needed, selected from a few choices, and made their decision. Simple, right? With the evolution of market competition in any industry, the number of competitors and diversity of consumer needs means a growing number of choices for customers to make in the marketplace. The most successful companies are always the organizations who make that choice the easiest for a customer, putting their product in front of the buyers who would find it most valuable. But how can this be done without spending large portions of budgets on outbound marketing campaigns?

In this talk, you will learn how to communicate your product to customers effectively and efficiently. The greatest product in the world could not sell itself, it's up to the efforts of your marketing strategies to properly inform customers why they need your product, and why they should choose it over the competition.

Learn how Odoo can help you attain your sales goals and simplify your marketing strategies into one unified solution. To discover more about the Odoo Marketing apps, check out the Odoo Marketing Tour

About The Author

Joseph Wright - Marketing, Odoo

As part of the Odoo team in San Francisco, Joseph puts into action the plans, designs, and execution strategies for Odoo's marketing initiatives in North America as well as Latin and South American markets.

After attending the University of North Carolina, Wilmington where he studied Computer Science and Marketing, he now utilizes this knowledge in social and technical fields to bring a new perspective to the management software industry.

Practical Info

10/07/2016 04:00
20 minutes
Functional / Lauzelle