How to measure your marketing efficiency and sales profitability
Odoo Experience 2015
During this session, you'll find out how to measure with accuracy all your marketing efforts by tracking and measuring every digital marketing campaign. Odoo has integrated the link tracker (UTM) to its CRM app so that you can measure the profitability of marketing through the whole sales cycle. This standardized link tracker can be used in Google Analytics too.
About The Author
Geoffrey Bressan (gbr)
Functional / Lauzelle