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An Implementation Journey - Retail & Wholesale Working Together
Customer Success Story
Location: Terrace Ballroom - 8/22/24, 4:30 PM - 8/22/24, 5:00 PM (US/Eastern) (30 minutes)
An Implementation Journey - Retail & Wholesale Working Together
Chris Archer
Chris Archer, Partner at Bluemax Partners
Chris Archer
Chris Archer, Partner at Bluemax Partners

Chris is a founding partner at Bluemax Partners, playing an integral role in providing comprehensive ERP Business Solutions utilizing the Odoo Platform. This includes implementing cutting-edge payment solutions, facilitating seamless ecommerce transactions, streamlining invoicing processes, enabling payments on account, integrating point of sale (POS) systems, and ensuring secure tokenized payments.

Chris is a skillful executive and motivated entrepreneur with a diverse range of expertise in multiple industries. In addition to his role at Bluemax Partners he also is the founder and President of Chris Archer Group Inc., he has spearheaded the company's transformation from a sponsor-funded racing team, established in 1995, into a thriving conglomerate encompassing various successful businesses. Under his leadership, the group has expanded to include retail operations, product development, manufacturing, distribution, logistics, transportation, ERP software, and payment solutions.

With a career spanning over three decades, Chris has a winning track record of strong leadership, creative problem solving and leveraging technology to benefit the bottom line.


Description: Selling flooring, fencing, and home improvement products across retail and wholesale buyers had become unwieldy for this multi-location business. As they grew, so did their business process and technology stack. Learn how this multi-location supplier solved their Texas-sized problems with Odoo.

Key challenges:
Complex business processes loaded with extra steps
Technology stack that grew out of control
Sub-par vendor communication and buying practices
Disconnected selling motions that frustrated customers
No consistent lead generation and social media practices

Key learnings:
How to correctly challenge the customer’s status quo
How to let Odoo “do what it does”
How to prepare and move accounting systems
Finding gold during the sales process changes

Benefits to the client:
Single source platform for the entire business
Improved sales analysis and executive reporting
Improve inventory control and vendor communications
Simplified accounting with live financials
Invoicing of sales orders in real time vs batching

Target Audience: Wholesalers, Retailers, Distributors, Business Owners, Consultants, Financial and Operational Teams