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Opening Keynote - Unveiling Odoo 19
Fabien PinckaersHecho
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Keynote - Industries
Fabien PinckaersHecho
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The effortless journey of eCommerce orders into Accounting
Jules Barthelmé (juba)Hecho
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What's new in eCommerce?
Jean Boonen & Stefano RiganoHecho
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When eCommerce meets logistics
Michaël Richard & Simon SalembierHecho
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Odoo Pricelists: Harness the power of effective pricing
Valientina BalandjinaHecho
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Odoo Community Association (OCA) : From 2013 to now, the history!
Joël Grand-GuillaumeHecho
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Scaling Heights: How CEE Manages 100+ Legal Entities Seamlessly with Odoo Enterprise
Simon StappenHecho
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From Free Product Data to an Optimized Catalog and Top-Tier SEO
Sybren MaréchalHecho
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Speeding up Fashion Supply Chains with Odoo: Enabling Collaboration on Purchase Order Changes via Supplier Portal
Diogo HeitorHecho
Cargando vídeo...
Multichannel Selling with Odoo: Boost Sales on Amazon, eBay, Kaufland & More
eCommerce
Ubicación: Hall 7.E
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18/9/25, 17:30
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18/9/25, 18:00
(Europe/Brussels)
(30 minutos)
SAAD RADANY
SAAD RADANY
Saad Radany is the founder and CEO of TecSee GmbH, a certified Odoo and GoDigital partner based in Germany. He is the lead architect of AdlerDoo, a next-generation middleware designed to extend Odoo’s capabilities into a fully integrated Multichannel E-Commerce and EDI platform. With over 10 years of experience in ERP and commerce automation, Saad has helped businesses across Europe, North Africa, and the Middle East grow faster by streamlining their digital operations with Odoo at the core.
In today’s fast-moving E-Commerce world, businesses must be present on multiple channels and connected to their suppliers in real time. In this session, we present a future-ready architecture that transforms Odoo into a central Multichannel E-Commerce and EDI control center – seamlessly integrated with the most relevant marketplaces, logistics providers, and supplier systems.
Our solution, AdlerDoo, enables sellers to fully automate their marketplace operations across:
- Amazon (FBA & FBM)
- eBay
- Kaufland.de
- MediaMarktSaturn (via EDI)
- Otto Market
- Allegro
- and more
We also support B2B dropshipping workflows, supplier integrations, and real-time stock & pricing synchronization.
The system connects directly to fulfillment networks (FFN), and handles:
- Automatic product & offer listing updates
- EDI connections for MediaMarktSaturn and similar retailers
- Import/export of supplier catalogs and inventory
- Automated pricing logic and marketplace-specific configurations
- Multi-warehouse & multi-country stock management
- Returns, shipping, invoice & VAT handling
This session is ideal for:
- Odoo integrators and developers
- E-Commerce teams managing multiple marketplaces
- Companies looking to automate fulfillment and supplier communication
- Agencies and consultants needing flexible middleware integration between Odoo and retail platforms
You’ll walk away with a clear understanding of:
- The system architecture behind AdlerDo
- Real-world case studies from clients scaling to 5+ marketplaces
- How to reduce manual work and avoid data silos
- How Odoo becomes your E-Commerce ERP hub
If you're working with Odoo and want to expand your Multichannel E-Commerce with EDI & supplier automation, this talk will show you exactly how to make it work – fast, reliable, and scalable.
