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A Day in the Life of an ERP Competitor: Lessons from the Other Side
Ubicación: Hall 11.C - 20/9/25, 14:00 - 20/9/25, 14:30 (Europe/Brussels) (30 minutos)
cesare capobianco
owner en Digital Force
cesare capobianco
owner en Digital Force

Cesare Capobianco brings over 20 years of executive leadership in the enterprise software industry, having served as Vice President and CEO across EMEA for top-tier multinational tech companies. Today, he leads Digitalforce, helping Italian SMEs embrace digital transformation through e-commerce, cloud, and business process automation. With experience managing multinational teams, large-scale ERP strategies, and multi-million euro contracts across 15+ countries, Cesare offers a unique strategic perspective—shaped from years spent “on the other side” of the ERP battlefield. He is fluent in Italian, English, and German, and is a frequent speaker at major industry events.


In this eye-opening 20-minute talk, a former VP with a decade of experience selling enterprise business applications in Europe reveals what it’s really like on the other side of the ERP battlefield. From bloated sales cycles to customer fatigue with over-engineered solutions, you’ll hear true stories and sharp insights about what large legacy ERP vendors get wrong—and how Odoo turns these industry pain points into competitive advantages. Whether you're a partner, developer, or business decision-maker, this behind-the-curtain view will leave you with a deeper appreciation of Odoo’s disruptive position in the market and practical tips to sharpen your own pitch.

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