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How an HR services provider adapted to changing times without breaking its budget
Customer Success Story Community Talk
Ubicación: Mezzanine 2000 - 12/10/22 11:00 - 12/10/22 11:30 (Europe/Brussels) (30 minutos)
How an HR services provider adapted to changing times without breaking its budget
Rhonadale Florentino
President & CEO en Rhonadale Florentino
Rhonadale Florentino
President & CEO en Rhonadale Florentino

Rhonadale Florentino has been an HR practitioner for more than two decades now. She is currently the President and CEO of UpRush Social Geekers, an HR solutions and services provider located in the heart of Makati. She has held such positions as Associate Director for HR at CSS Corp ICT Services and HR & Administrative Director for Gameloft Philippines where she has spearheaded such programs as the Gamification Framework in an effort to increase mindfulness about one’s career path and development, and the Digital 201. As a learning and development practitioner, her first foray into the world of training was during her stint as an HR Assistant at Hyundai Makati where she developed and facilitated the Sales Trainee program for new hires. The aim of the said program was to develop the selling skills of newly hired sales agents.

A graduate of BS Psychology from the Pamantasan ng Lungsod ng Maynila, Rhona has been quite active in improving the standards of HR in the country through such programs as UpRush’s HR Boot Camp. The said program provides the necessary competencies for up-and-coming HR practitioners who would like to become professionals someday. She has also spearheaded the creation and launch of several other training topics as part of UpRush public training offerings.

She has been recently named as one of the Top 100 Filipinos to Follow on LinkedIn for Inspiration and Learning for 2020 and 2021 and was also one of the 101 Most Fabulous Global HR Tech Leaders by the World HRD Congress. She is also one of the Top 100 Most Influential Filipino Women on LinkedIn for 2021 and 2022. She is currently working on becoming a Full Stack Web Developer.


How business is conducted has changed with the pandemic. One area where the change was more pronounced is in HR. Online platforms in the Philippines only gained traction during the pandemic. Before that, there was a general shying away from anything technology-related, particularly for small businesses. The use of online platforms is generally viewed as an expensive venture.

Our company, an HR solutions and services provider, made use of Odoo to adapt to the changing times. Odoo allowed us to switch to a work-from-anywhere setup quickly. We did not have to worry about monitoring productivity or ensuring we were all on the same page because Odoo allowed us a platform where we could collaborate. The talk will focus on those points while showing how Odoo allowed us to do all of this without breaking our budget, as you only pay for the modules you use. The target audience of this talk is small business owners and HR professionals.