This interactive session will present key strategies for increasing business value through advanced sales analysis and predictive analytics. From business intelligence (what's happening) to insight (why it's happening) to prediction (what could happen) and finally to optimization (what should happen). Attendees will learn techniques for persona segmentation among existing customers and methodologies for finding the hidden gems among prospective customers to maximize revenues. Rodrigo will demonstrate how to unleash the functionality and data within Odoo to provide analytics that strengthens competitive advantage, analyzes gaps in the market and optimizes business throughput.

About the presenter: Open Source Integrators (OSI) provides a unique combination of open source business process consulting and Odoo Enterprise implementations. The OSI team of consultants has end-to-end capability in logistics, e-commerce, business process management, data integration, manufacturing, field service management and accounting. OSI has implemented Odoo Enterprise for clients in industry verticals including direct to consumer, manufacturing, the service sector, construction, utilities, and government agencies. OSI consultants work with each client to analyze the challenges facing their operations, unleash the power of their data, and achieve their specific ERP and ROI business goals. OSI collaborates with Odoo clients to find the best strategies for meeting their objectives while architecting, developing and customizing Odoo Enterprise. The OSI mission is to help optimize business processes and promote improved business results that lead to a sustainable, scalable, competitive advantage within the industries of OSI clients.