Google Merchant Center

Google Merchant Center is a tool that allows ecommerce retailers to manage and submit product data to Google. It serves as a central hub to upload and maintain product details, such as images, prices, and descriptions so that products can appear across Google’s platforms.

Note

Google Merchant Center is only available for physical products and does not support services.

Tip

We recommend using the tool alongside other Google services, such as Google Search Console, Google Analytics or Google Tag Manager to obtain detailed reports on product listing issues, improve marketing strategies, increase your products’ online visibility, and enhance the overall sales performance.

Google Merchant Center setup

To connect your ecommerce with the GMC platform, proceed as follows:

  1. Create or sign in to a Google account using the following link: https://business.google.com/us/merchant-center.

  2. Indicate that you sell products online, and enter Your store’s website.

  3. Click Continue, then click Continue to Merchant Center.

  4. Enter your business details by adding the Business name and the Registered country, then click the Continue to Merchant Center button twice.

  5. Add the relevant information and click Continue, or click Do it later to skip this step for now.

  6. Go to the Business info tab in the left menu, and click Confirm online store.

  7. Verify your website’s ownership in one of the following ways:

    Tip

    You can also verify your website’s ownership from Google Merchant Center’s dashboard by navigating to Settings ‣ Business Info in the left menu.

  8. Return to GMC, click Verify your online store, and Continue.

Linking Odoo to GMC

Important

To activate the GMC integration in your Odoo database, at least one pricelist must be assigned to your website.

  1. Navigate to Website ‣ Configuration ‣ Settings, scroll to the SEO - Search Engine Optimization section, and enable Google Merchant Center Data Source.

  2. Click the Copy file link, then Save.

    Note

    By enabling the Google Merchant Center Data Source option, your website will generate a dynamic /gmc.xml feed containing essential product information and availability. This feed can be customized to include multiple languages and pricelists, ensuring your products are displayed correctly for different regions and audiences.

  3. Go to the GMC dashboard, navigate to the Your business ‣ Products tab in the left menu, and click Add products.

  4. Choose Add products from a file and paste the URL of the copied file.

    Important

    Make sure to select all the countries where you intend to sell your products. You are not able to proceed without selecting at least one target country. If necessary, enter a feed label as well.

    Select countries in GMC.
  5. Click Continue.

Localized feeds

Languages/regions

It is helpful to create language-specific feeds for each country/language you sell in. To add a new feed, go to Products on the GMC dashboard, click Add products, and select Add another product source from the dropdown menu.

Note

The selected language must first be enabled in your website’s settings.

Currencies

It is also possible to create different feeds for different currencies, which allows customers to view prices in their local currency. To enable this feature, create a pricelist with the foreign currency in Odoo. Then, go to the Products tab in GMC, click Manage product sources, and choose a Products source. Navigate to the Data source setup tab, click Show advanced options, and choose a Currency.