Alternative products¶
The use of alternative products is a marketing strategy that involves upselling related products alongside a desired core product. For instance, by configuring alternative products, a customer could be suggested a mechanical keyboard or a wireless keyboard when they visit the eCommerce website page for a standard keyboard.
Note
Alternative products are different from accessory and optional products because of where they show up in the customer’s shopping experience.
Alternative products are suggested at the bottom of an eCommerce product page whenever the product page is viewed. This creates an opportunity for upselling during the shopping process.
Accessory products appear as suggestions when viewing an eCommerce cart. This creates an opportunity for cross-selling during the checkout process.
Optional products are suggested when a core product has been added to a cart or a quotation. This creates an opportunity for cross-selling during the shopping process.
Configuring alternative products¶
To add an alternative product to a product form, navigate to and choose a product. Ensure that the product’s Sales checkbox is ticked and click the Sales tab. In the Upsell & Cross-sell section, click the Alternative Products drop-down menu to set alternative products. Products are displayed in alphabetical order. If the desired product isn’t readily visible, type its name in the field to bring it up, then select it to add it as an alternative product.
Entries in the Alternative Products field on a product form.¶
How alternative products appear to customers¶
Although the Sales app is used to configure alternative products, customers will only encounter them when visiting a website created with the eCommerce app. Alternative products are automatically suggested during the shopping process when a customer visits the webpage for an associated core product. They appear underneath the product listing under the header Alternative Products.
The alternative products section of an eCommerce product page.¶
See also