How to track your website traffic from your Odoo Dashboard¶
It is not possible anymore for new Google Analytics accounts to integrate their Google Analytics Dashboard inside their Odoo Dashboard. Google deprecated Universal Analytics which won’t be supported anymore in July 2023. They are replacing it with Analytics 4. New accounts are already using it.
Analytics 4 doesn’t allow its dashboard to be integrated in external websites.
You now have to check your Analytics data directly in the Google Platform as it won’t be possible in Odoo anymore.
You can follow your traffic statistics straight from your Odoo Website Dashboard thanks to Google Analytics.
A preliminary step is creating a Google Analytics account and entering the tracking ID in your Website’s settings (see How to track your website’s traffic in Google Analytics).
Go to Google APIs platform to generate Analytics API credentials. Log in with your Google account.
Select Analytics API.
Create a new project and give it a name (e.g. Odoo). This project is needed to store your API credentials.
Enable the API.
Create credentials to use in Odoo.
Go through the Consent Screen step by entering a product name (e.g. Google Analytics in Odoo). Feel free to check the customizations options but this is not mandatory. The Consent Screen will only show up when you enter the Client ID in Odoo for the first time.
Finally you are provided with your Client ID. Copy and paste it in Odoo.
Open your Website Dashboard in Odoo and link your Analytics account to past your Client ID.
As a last step, authorize Odoo to access Google API.