Multichannel Selling with Odoo: Boost Sales on Amazon, eBay, Kaufland & More

Vorträge

Video lädt ...

eCommerce

Ort: Hall 7.E - 18.09.25, 17:30 - 18.09.25, 18:00 (Europe/Brussels) (30 Minuten)

SAAD RADANY

Saad Radany is the founder and CEO of TecSee GmbH, a certified Odoo and GoDigital partner based in Germany. He is the lead architect of AdlerDoo, a next-generation middleware designed to extend Odoo’s capabilities into a fully integrated Multichannel E-Commerce and EDI platform. With over 10 years of experience in ERP and commerce automation, Saad has helped businesses across Europe, North Africa, and the Middle East grow faster by streamlining their digital operations with Odoo at the core.

In today’s fast-moving E-Commerce world, businesses must be present on multiple channels and connected to their suppliers in real time. In this session, we present a future-ready architecture that transforms Odoo into a central Multichannel E-Commerce and EDI control center – seamlessly integrated with the most relevant marketplaces, logistics providers, and supplier systems.

Our solution, AdlerDoo, enables sellers to fully automate their marketplace operations across:

Amazon (FBA & FBM)
eBay
Kaufland.de
MediaMarktSaturn (via EDI)
Otto Market
Allegro
and more

We also support B2B dropshipping workflows, supplier integrations, and real-time stock & pricing synchronization.

The system connects directly to fulfillment networks (FFN), and handles:

Automatic product & offer listing updates
EDI connections for MediaMarktSaturn and similar retailers
Import/export of supplier catalogs and inventory
Automated pricing logic and marketplace-specific configurations
Multi-warehouse & multi-country stock management
Returns, shipping, invoice & VAT handling

This session is ideal for:

Odoo integrators and developers
E-Commerce teams managing multiple marketplaces
Companies looking to automate fulfillment and supplier communication
Agencies and consultants needing flexible middleware integration between Odoo and retail platforms

You’ll walk away with a clear understanding of:

The system architecture behind AdlerDo
Real-world case studies from clients scaling to 5+ marketplaces
How to reduce manual work and avoid data silos
How Odoo becomes your E-Commerce ERP hub

If you're working with Odoo and want to expand your Multichannel E-Commerce with EDI & supplier automation, this talk will show you exactly how to make it work – fast, reliable, and scalable.