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CRM & Cooling Revolution in Middle East
Business Customer Success Story Community Talk
Ort: Hall 7.F - 10.11.23, 11:30 - 10.11.23, 12:00 (Europe/Brussels) (30 Minuten)
CRM & Cooling Revolution in Middle East
Billel Ammour
Head of IT & Digital bei Taqeef Refrigeration & Air-conditioning Trading LLC
Billel Ammour
Head of IT & Digital bei Taqeef Refrigeration & Air-conditioning Trading LLC

Billel Ammour is an IT Director with over 16 years of experience driving digital strategy within organizations in Europe and Middle East.

Early Career

Billel Ammour began his career as a consultant for a leading american technology consulting company (Accenture) in France, working on a variety of projects in the retail, CRM, distribution and supply chain for clients across Europe then move to Dyson as Head of IT & Digital for MEA region.

In 2021, BIllel Ammour was promoted to IT Director at a leading multinational company. In this role, he was responsible for leading the company's IT strategy and overseeing the implementation of a number of major technology projects. These projects included the implementation of Odoo ERP system across MENA region, migration of critical business applications to the cloud, and the development of a new customer relationship management (CRM) system and strategy


The Challenge

Taqeef (HVAC company) was a large, multinational organization with a complex sales process. The company had a number of different departments involved in the sales process, including sales, marketing, engineering, and installation. Each department had its own system, which made it difficult to track the progress of a deal and to share information between departments.

The company also wanted to create a CRM system that was project-centric, rather than customer-centric. This was because the company's sales process was focused on projects, rather than individual customers. The company wanted to be able to track the progress of a project from start to finish, and to keep track of all the different aspects of a project, such probability, sales target, product types, resources involved in the deal, etc..

The Solution

The IT team worked with the business team and Odoo Dubai office to develop a new CRM system that met the company's needs. The new system was a cloud-based system that was accessible to all of the different departments involved in the sales process. The system was also project-centric, which allowed the company to track the progress of a project from start to finish.

The new CRM system also had a number of features that helped to bring synergies between different departments. For example, the system allowed sales to categorize project by product type, project size and type (Building, Villa, Compound, Hospital,etc..), share technical document with engineering team, get budgetary approval from finance, etc, in one platform to ensure that all of the different departments were working together towards the same goal.

The Results

The new CRM system was a success. The company was able to track the progress of its projects more effectively, and it was able to share information between departments more easily. This led to a number of benefits for the company, including:

- Better sales pipeline management
- Better market knowledge and market size
- Better competition analysis
- Better data on customers and partners

The success of the project was due to a number of factors, including:

The close collaboration between the IT team, the business team and Odoo
The use of a cloud-based system
The focus on project-centricity
The inclusion of features that helped to bring synergies between different departments