Mohamed Saada started his career as a sales and operations engineer in Seaharvest Oil & Gas Services. He then joined Schlumberger for two years in the drill bits product development segment. Later, he was assigned business development manager of Seaharvest Group to expand its operation in several territories and investment verticals. In 2009, Saada co-founded ACME Group, a technology company with offices in both Cairo and Dubai. With his three partners, they succeeded in becoming the market leaders in the distribution of electronic accessories and the official regional distributors of several renowned brands like Happy Plugs, Nyne, Laut, Beats by Dr. Dre, Jawbone and have recently signed with Apple Computers! Aside from the distribution business, ACME is also a market leader in the emerging field of Digital Experiential Marketing. ACME is bridging the gap between the software and advertising industries offering technological services and products that enhance brand-client engagement. As one of the managing partners in ACME Group, Saada is currently setting-up a division dedicated to delivering web development and enterprise resource planning (ERP) solutions using the Belgium-based ERP provider “Odoo”; he is determined to change the face of the industry in the region. Saada also co-founded a sports management company, in 2014, introducing Padel Tennis to Egypt, starting with Katameya Heights; his aim is to promote GO! Padel as a fun and sociable sport to fit the Egyptian society. Saada holds a BSc in mechanical engineering from the American University in Cairo (AUC). In 2005, he was awarded the AUC university fellowship to pursue his graduate education and received an MSc in mechanical engineering. During this time, he worked as a teaching and research assistant at both AUC and the French University in Egypt. He recently got granted his MBA from IAE-Paris Sorbonne quenching his passion for academia. Saada is a father of two, scuba dives and plays the guitar.