MASH CONCEPT INVESTMENT L.L.C.

Arcadia is a niche perfumery born and bred in the UAE by Amna Al Habtoor. With an aim to turn scents into memories and relive memories through scents, it is where sentimentalists and preachers of nostalgia reside.Redirecting her ambitions, Amna founded mash concepts in 2014. Exploring one of her earliest passions, perfume, Amna seized an opportunity to fulfill a lifelong dream of niche perfumery. Towards the completion of her perfumery course, Amna was drawn to the idea of a fragrance line focused on the art of nostalgia.