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MRG

I would like to implement Google Tag Manager (https://developers.google.com/tag-manager/quickstart) in our Odoo installation, but I can not find much information on the topic.

I tried to put the Google Tag Manager code via the website HTML editor just beneath the body tag (as required by Tag Manager) but it results in a XML Malformed error.

Does anyone know how to implement Google Tag Manager within Odoo?

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Sofie Van Looveren
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We faced the same problem. To be able to add the tag manager to the main layout we updated the & (ampersand) to &

This fixed the XML Malformed error.

<!-- Google Tag Manager -->
<noscript>
<iframe src="//www.googletagmanager.com/ns.html?id=GTM-XXXX" height="0" width="0" style="display:none;visibility:hidden"></iframe>
</noscript>
<script>
(function(w,d,s,l,i){
w[l]=w[l]||[];w[l].push({
'gtm.start':new Date().getTime(),event:'gtm.js'});
var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&amp;l='+l:'';
j.async=true;
j.src='//www.googletagmanager.com/gtm.js?id='+i+dl;
f.parentNode.insertBefore(j,f);
})
(window,document,'script','dataLayer','GTM-XXXX');
</script>
<!-- End Google Tag Manager -->

If this appears in the developer console of the browser:
Failed to load resource: the server responded with a status of 404 () - https://www.googletagmanager.com/gtm.js?id=GTM-XXXX

Replace the id GTM-XXXX with your personal Google id.

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Yurii Razumovskyi
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Hello,

Let me share our experience of integration the Google Tag Manager on Odoo websites. The GTM script, it's a JS script that should be added to all website pages. You can insert it manually, but it's more convenient to use some free module. It allows avoiding possible manual errors and formatting issues. 

The Odoo GTM app, that we provide for free, is easily configurable and can be extended with the Google Consent Mode extension to meet the Google requirements for websites since March 2024.


The GTM script code on a webpage of Odoo website:


Best regards, Yurii Razumovskyi.

Company Garazd Creation — Odoo solutions for e-Commerce, SEO, Data Feeds, Website Tracking, Marketing and Analytics integrations, Product Label designing and printing.

https://garazd.biz

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Ron Calliou
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I know that this is an older post, but I wanted to let others know that this worked for me in 2021, on v.14 community edition. I also wanted to note that it is important that when you add the "amp" that you also remember to add the semicolon ";" after, this was my little miss.

Thank you Sofie for this post.

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Jacob Grundy

Hi Ron,
I'm just looking at this as well in V14 enterprise. Did you use the new insert code feature to paste the code into the body? or did you use the HTML editor?
I'm hoping we can use the insert code feature so upgrades are supported.

Ron Calliou

Jacob, I added this through the html editor, after a little exploration and some trial and error on my part.

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Oscar Alca
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you can get this app right here that does the trick https://apps.odoo.com/apps/modules/13.0/google_tag_manager_app/

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