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SEO & Content Management in Odoo: Migrating to Odoo Website Without Losing SEO (And Why You'll Rank Better)
Customer Success Story
Ubicació: Hall 11.D - 20/9/25 11:30 - 20/9/25 12:00 (Europe/Brussels) (30 minuts)
SEO & Content Management in Odoo: Migrating to Odoo Website Without Losing SEO (And Why You'll Rank Better)
J.A. Daniel Göppner
Principle Project Leader & Consultant a braintec
J.A. Daniel Göppner
Principle Project Leader & Consultant a braintec

Daniel Göppner, a computer scientist and mathematician, is a seasoned Principal Project Leader and Consultant at Braintec. With over a decade of experience in the realms of Enterprise Resource Planning (ERP) and digitalization, Daniel has honed his expertise to become a trusted advisor for businesses of all sizes.

Over the past seven years, Daniel has specialized in odoo, guiding numerous projects from small and medium enterprises to large corporations, driving successful implementations and transformations. His strategic insights and hands-on approach have helped organizations harness the full potential of Odoo to streamline operations and achieve sustainable growth.

Committed to staying at the forefront of technology, Daniel continuously expands his knowledge base through ongoing education. He has delved into diverse fields such as Python programming, Search Engine Optimization (SEO), Machine Learning (ML), coaching, and most recently, cybersecurity. This multifaceted expertise equips him with a holistic understanding of the digital landscape, enabling him to provide comprehensive solutions that address the evolving needs and challenges of his clients.

With a passion for innovation and a relentless pursuit of excellence, Daniel is dedicated to empowering businesses to thrive in an ever-changing world of technology.

Mastering SEO & URL and Content Management in Odoo: A Deep Dive into Odoo Website Strength and SEO Impact

Many companies hesitate to move their website into Odoo because they fear losing their SEO rankings and traffic. But what if the opposite is possible?

As an odoo Website & SEO Expert, I’ll share in this talk how Odoo’s native website and content management tools — when used correctly — can not only preserve but improve your site’s visibility on Google and other search engines.

Drawing from real implementations and years of hands-on experience, I’ll demystify common SEO myths, show how to leverage Odoo’s built-in features (especially in version 19), and explain the best practices that consistently lead to better rankings.

You’ll learn:
- Why Odoo is a powerful SEO-friendly CMS (when configured properly)
- How to migrate your website to Odoo without losing search performance
- The most important on-page SEO settings in Odoo (URLs, metadata, performance, mobile)
- What rules are still relevant in SEO — and which ones are outdated or misleading
- Practical tips on content strategy, structured data, and multilingual SEO with Odoo

Whether you’re an Odoo partner, developer, or client, this session will help you better understand how to unlock the full potential of Odoo Website and turn it into a true SEO asset — not a liability.