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Keynote - Industries
Fabien PinckaersFet
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Opening Keynote - Unveiling Odoo 19
Fabien PinckaersFet
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AI-Powered eCommerce: Smarter product pages and marketing campaigns
Charline Vanderschelde & Jules BarthelméFet
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Turn Odoo Into Your Marketing Agency
Charline Vanderschelde & Manon MarchalFet
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Events management: What's new?
Manon MarchalFet
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Talk to your customers where they are: The power of WhatsApp in Odoo
Charline VanderscheldeFet
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What's new in Marketing?
Charline Vanderschelde (chva)Fet
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How to configure your eLearning with Odoo?
Manon EeckhautFet
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Odoo Purchase: New smart replenishment at the core of procurement
Gauthier CollinFet
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Sell your personalized products online in 20 minutes
Alexandre PoelmanFet
She joined Odoo as a business analyst, with a focus on marketing to help Odoo's customers make the most of their marketing actions in Odoo.
Email isn’t dead — bad email is. This talk will show you how to turn your email marketing into a strategic powerhouse using Odoo.
We’ll walk through how to define a clear objective, build your target segments (not just blast your whole list), design high-converting emails, and measure what matters. We’ll also cover GDPR compliance, deliverability essentials, and how to avoid the classic email fails.
Key highlights:
Defining your email strategy
Building compliant campaigns
Email design best practices
Deliverability essentials
Testing & optimization
Measuring success
Turn your next email campaign from forgettable to high-performing — all within Odoo.