Location/Region: La Pampa, ARG
Industry: Metallurgical and Construction Supplies
Apps implemented: Sales, Inventory, Accounting, CRM, Website and Dashboards.
Software
Replaced: Legacy software
Size of the company: 10
Hosting type: Odoo Online
In the heart of General Pico, La Pampa, SG Hierros has successfully combined over 40 years of experience in the metallurgical sector with the technological efficiency of Odoo. Thanks to this platform, the family-owned company optimizes its administrative, accounting, and inventory processes, ensuring that every customer interaction is faster, more organized, and reliable.
SG Hierros began more than four decades ago as a small ironwork workshop focused on decorative grilles for homes. Its founder, Norberto Sánchez, crafted unique pieces with customized finishes that today could be considered artisanal works. Over time, the company evolved into the agricultural sector, manufacturing waterers, structures for silos, and tailor-made solutions for the livestock and agricultural industry in the region.
Under the leadership of Alejandro, Norberto’s eldest son and long-time collaborator, SG successfully expanded and became an even more sustainable business. Today, SG Hierros primarily focuses on the sale of construction iron and structural profiles, as well as roofing sheets, while maintaining personalized sheet cutting and bending services according to each customer’s needs.
"Our distinction lies in the company’s history and the personalized attention we offer. Always served by the owners and with customized service, we have managed to maintain our clients’ trust."
The Challenges Before Odoo
Before implementing Odoo, SG Hierros faced highly manual processes and limited proprietary systems. Most delivery notes were physical, written in notebooks with carbon paper, making it difficult to provide copies to customers. Additionally, the custom system developed by the founder was outdated and did not allow multiple people or business units to work simultaneously, forcing the administrative team to coordinate specific schedules outside of office hours.
"The previous system worked for 25 years, but it was very basic and cumbersome. Everything had to be done manually, accumulating tasks and increasing errors. We needed a change."
Before choosing Odoo, they considered multiple systems and free trials, but Carolina’s prior experience with Odoo at another company solidified the decision, due to its ability to unify complex areas and processes.
How Odoo Revolutionized Their Operation
The first contact with Odoo came through free trials and professional recommendations, and the formal implementation began on June 1, 2025. Today, SG Hierros uses around 24 apps, with Sales, Accounting, Inventory, and Contacts being the most frequently used.
Odoo has enabled the company to improve the organization and standardization of administrative processes:
All information is recorded and accessible, preventing operational gaps when personnel leave.
From a single document, all associated records can be accessed without switching screens, reducing human errors.
The ability to check prices and create quotes in real time from a mobile device has sped up customer service, even outside the office.
"The 'Reset to Draft' button is my favorite tool. Previously, I needed the programmer to void something in accounting; now I can fix it in minutes, avoiding delays with clients and financial statements."
The administrative and accounting departments improved their performance by 70%.
Overall, general operations have been optimized by 30%, and they expect this percentage to increase as the team becomes more familiar with Odoo.
Other advantages include internal note channels, where the team can record information without emails, ensuring everyone sees updates in real time, simplifying internal communication and reducing errors.
"Together with my siblings, the main focus is to satisfy all our clients, even those living in remote towns, delivering products directly to their homes."
Next Steps for SG Hierros
SG Hierros is preparing for a phase of expansion. In addition to selling metallurgical raw materials, they plan to offer supplies for blacksmiths, hardware stores, and comprehensive construction services.
Regarding Odoo, SG Hierros plans to explore additional applications such as an online shopping cart, optimizing the sale of over 400 products with different units of measure, and integrating WhatsApp to send quotes and invoices directly from the platform.
If your company seeks to improve operational efficiency and administrative management, Odoo offers a complete suite to transform processes, reduce errors, and scale operations with full control: Contact Odoo today and discover how to digitally transform your business comprehensively.
