Greenpaints: Making the World More Sustainable with Odoo

Company name: Greenpaints
Location: Enter/Netherlands
Industry: Building Materials/Distributor
Partner name: Aardug
Main Apps implemented: CRM, Accounting, Invoicing, Purchase, Sales, Inventory, Project
Company size: 5 employees
Odoo Users: 6
Hosting Type: Odoo.sh 

About Greenpaints

Greenpaints wants to make the world a more beautiful and sustainable place with 'greener' paint. They offer a wide range of sustainable paints from Böhme, Copperant, KEIM, Sherwin-Williams and Vliegenthart and more. The paints in the company’s range are formulated using responsible raw materials providing superb quality.

Greenpaints serves painters, real estate companies, construction companies, furniture makers and industrial applicators, as well as private individuals.  The wholesaler combines their products with good advice for optimal results. Customers can also order easily and safely online via Greenpaints’ website. 

Learn more about Greenpaints at: https://www.greenpaints.nl/ 





Answering the demand to sustainable living

Over the last several years, there has been a rise in organisations and individuals using sustainable options and an increased awareness of where and how materials are sourced. With this trend, it comes as no surprise that sustainable paint provider Greenpaints has experienced a rapid growth. To answer the growing demand, Greenpaints decided to streamline their logistics process with Odoo at the end of 2019. 

Prior to using Odoo, Greenpaints previously used a Dutch financial software package called Snelstart. They began using the software 8 years ago but continued to see the limits of the software as the company continued to grow. Greenpaints wanted to stay in control of their rapid growth. They wanted to be able to record more data, automate processes and also be able to have a clear overview of the entire business. With Snelstart, this wasn’t possible. The enthusiasm from a fellow local entrepreneur, domoticsGIGANT, was contagious and is how Erik Waanders, Founder and Director of Greenpaints came across Odoo and implementation Partner Aardug.

Thanks to the hard work from Aardug, in just two months, the basic processes of Greenpaints were set up in Odoo. The hard work paid off particularly well during the corona crisis as the company had an enormous increase of online orders. Overall, Greenpaints consciously opted for an online software. “The company is accessible via my smartphone. I can access everything and this way I can place an order in the evening or check whether there is still enough stock on the way. It works very well," says Waanders. 


Odoo has enabled Greenpaints to have a complete overview of open sales orders, purchase orders and backorders. The company has been able to keep their stock up to standard with minimum and maximum stocks. In addition, the order rules to purchase correct quantities takes into account increased prices of suppliers. On the sales side, the company had to deal with different price lists and custom prices for individual customers. By standardizing these processes, Greenpaints now has more clarity for their customers. It is more professional and enables them to deliver faster and cheaper.

The system works fast which has been particularly good for data entry. Greenpaints has also noticed the software is designed for the user; buttons are in the right place and the system offers little tricks that make the user really appreciate it. For example, from Purchasing you can immediately click through to a product to update the purchase price so that it’s correct the next time. This means that you will trust the data more and you will spend less time processing and checking orders.

A solid base for the future

Waanders continues: “Odoo integrates well with other systems, with which further reduces data entry time. We are now at an advanced stage with setting up an online customer portal that gives customers insight into their orders and invoices. In addition to our B2C webshop, we will also go live with an Odoo B2B shop in 2021, so that customers can order even faster and easier. Through a link, a customer immediately sees the correct price lists and new online orders are immediately displayed in Odoo with the correct prices. This saves a lot of time and reduces the chance of errors."

Erik Waanders, Founder and Director of Greenpaints

The innovative character and the global adoption of Odoo in both large and small companies were reasons why Greenpaints chose this system. Given the company’s growth ambitions, a solid basis for automation was essential. Greenpaints has found Odoo to be future-proof; the system can handle large companies, so they know they are unlikely to easily run up against limits. In the future, when Greenpaints has multiple warehouses, they already know they will be able to set up a central warehouse management with Odoo.

“As we continue to grow, Odoo is a high valued new colleague that continues to help us better serve our customers. I see a match with our core value of making the world a lot more beautiful and sustainable. We want to achieve this by delivering quality to our valued customers with a personal approach. With our growth ambitions, this can only be achieved with good organization and automation. Online convenience can no longer be ignored and we deliver this with the modern software from Odoo,” Waanders concludes.

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