Company: MBT Shoes Location: Singapore Industry: Retail, eCommerce Apps implemented: Sales, Purchase, Inventory, Barcodes, Accounting, Expense, Point of Sale, Odoo Magento Connector, Approval Management, Employees and Attendance Management Company Size: 500+ Employees Odoo Users: 200+ Active Users Hosting: Odoo SaaS Implementation Partner: Brainvire Infotech Inc. Implementation Timeline: 6+ Months (Ongoing) |
The Company
In 1996, a Swiss engineer named Karl Müller discovered the secret of the Maasai (an ethnic group from Kenya and Tanzania). He found the health benefits of walking barefoot on soft, natural ground and soon invented the "Masai Barefoot Technology". MBT Shoes were then designed with the sole purpose of making 'natural' walking widely accessible.
The trailblazing company started with humble beginnings and focused on providing relief to the feet, joints, and back. Fast forward to 25 years, and its rocker bottom shoes have evolved into versatile footwear collections. They are designed to suit lifestyle, fitness, and foot recovery needs, something for everyone from Monday to Sunday.
MBT shoes are now sold in 36 countries worldwide, to partners, direct customers via retail and eCommerce platforms. It has fifteen websites across four databases and accredits its overall operational and eCommerce success to Odoo.

Finding the Perfect Fit to Their Needs
Prior to Odoo, MBT used Microsoft Dynamics NAV and Xero accounting to manage its business. The company faced growing challenges in running eCommerce processes effectively and maintaining its standalone accounting system. They encountered redundancies and inconsistencies in delivery orders and even strains in vendor relationships.
MBT's technical team knew that they needed an all-inclusive ERP software to escape from their IT dilemmas and accelerate the company’s expansion plans. After consulting Brainvire, an IT solutions provider and Odoo partner, they realized that Odoo was the perfect fit for their needs. The team was confident in collaborating with the partner after witnessing their exceptional expertise and clientele. They were even more pleased to be able to upgrade all operations with an intuitive (AI-supported) and fully-integrated software.
The partner’s development team helped MBT implement Odoo Enterprise 14, as the latest software version covers the most dynamic and customizable features to the eCommerce business.
MBT successfully migrated from Microsoft Dynamics NAV to Odoo in two weeks. To help the company manage its global operations, the partner adopted a multi-country configuration that supports intercompany transactions, orders, and fulfillment.
Dropshipping
Dropshipping is when a retailer does not hold any stocks of the products, and instead, gets them shipped directly to the customer from the supplier, when the customer places an order.
With Odoo, Brainvire streamlined the dropshipping process by creating a comprehensive database of all suppliers and vendors holding MBT’s products.
Whenever a customer places an order, the database gets updated, and sends a notification to the supplier (or vendor) to deliver the order to the customer in a timely manner.
Inventory Management
When a customer places an order, it is first in a quotation form. After confirmation, a sales order is created on the Odoo database, and the delivery order is automatically generated.
Product Management
All product details are first added in the Odoo ERP, which is then automatically imported to the Magento front end. Product details include configurations, barcodes, description, and quantity.
Purchase Management
All subsidiary companies are also synced in real-time. They can carry out intercompany transactions, too. For example, the subsidiary based in China can generate a PO with the company in Singapore to deliver products to them.
Production Factories
POS
The system also helps to calculate and record sales commissions (following each location's sales commission criterias). This saves days worth of time spent in salespeople’s payroll calculation and administration.

Reporting

Marketplace Integrations
Thriving and Expanding Globally
About MBT Shoes
MBT Shoes specializes in physiological footwear, with an emphasis on overall health and wellness. Their unique, scientific approach to design has made them one of the most respected companies in the industry.
Learn more at mbt.com
About Brainvire Infotech Inc.
Brainvire Infotech Inc. is a leading Gold Partner with Odoo. They specialize in helping companies increase their efficiency and optimize their internal businesses processes with innovative, modern solutions.
Learn more at brainvire.com
About MBT Shoes
MBT Shoes specializes in physiological footwear, with an emphasis on overall health and wellness. Their unique, scientific approach to design has made them one of the most respected companies in the industry.
Learn more at mbt.com
About Brainvire Infotech Inc.
Brainvire Infotech Inc. is a leading Gold Partner with Odoo. They specialize in helping companies increase their efficiency and optimize their internal businesses processes with innovative, modern solutions.
Learn more at brainvire.com
MBT Shoes: Always a Step Ahead With Odoo